What Makes You So Special? 02.13.2013
Similar can be found easily. Special can’t. Same can be overlooked. Special can’t be ignored. Comparable is open to argument. Special can’t be denied. Special cant be easily copied or purchased or sold. It is rare by its very nature.
Find what it is about your work that makes what you offer special. Protect and invest heavily in that. Then, make sure it is the thing you lead with, what you demonstrate, and what you constantly work on strengthening, solidifying, and improving.
Because, once you know what makes you so special and are confident in your ability to execute it, you will never have to tell it to others. What makes you special will speak for itself.
I’m a writer. Writing is how I make this world better, friendlier, stronger place. If these words improved your day, please let me know by contributing here.