You may not know who he is by name but, what he invented changed the very fundamentals we hold at the center of our modern communications. He likely did not understand the gravity of his invention at the time. He likely saw it as the first successful implementation in a long series of attempts by many others before him to create a device that would be a boon to businesses everywhere, help their customers, and perhaps save them some money. Little did he know that at the heart of what he invented was a ground breaking paradigm shift. Something that would shift responsibilities and expectations we hold for others in basic ways. So, what was this device?

The answering machine.

That right. Humble on it’s simple mission, yet so very subversive. You see, before Mr. Zimmerman’s device, when someone called you on a telephone, and you were not available, the responsibility was on the caller to try again, not you, the receiver. There was no way to know if you missed a call. To businesses, lost calls meant lost customers. Therefore, operators and secretaries were often hired to take these calls, take down a message, and deliver it to the right person. To an individual, a missed call was simply that and no one but the caller held any responsibility for action.

The answering machine was welcomed by businesses and, by the time I was in my early teens, existed in many homes. If we called and left a message, we expected a return call. It alleviated much of our own responsibility for further action and replaced it with expectations we then placed on the recipient. For instance, expectations of a timely followup that are not agreed upon, are largely based upon what the person leaving the message feels is such, yet can only be the responsibility of those on the receiving end.

Of course, such responsibility shifts have multiplied further with the advent of email, voicemail, mobile phones, etc. Now, not only do we expect a response but we, more often than not, expect it in a time frame we have wrongly set for others. Without negotiation. Without agreement. A time that is generally and largely based upon our own response time and the expectations we place on ourselves. We, in general, mistakenly assume that everyone else is just like us. Therefore, if one is the sort of person who is always connected and reads and responds to email in minutes, we wrongly expect that everyone else is, or should be, doing the same.

But how do we counter this expectation? One way is to negotiate and set reasonable expectations for others. For example, in my last job, I let all of my coworkers know that I only looked at and responded to email twice a day for 1 hour. Once in the morning at 9am and then again at 4pm. Also, I set the email to manual checking so that, what I retrieved at those times was all I was going to see for an hour. If someone sent me an email at 4:15pm, I would not see it until 9am the next morning. It was the sort of job that took me away from my desk and the ability to check email easily so this agreement met with little resistance. It took a short time but, eventually, my coworkers learned that if it was something that required my immediate attention, the last thing they should do is send me an email. They called me on my mobile phone for urgent matters and questions instead and I, in turn, had less email to deal with and therefore could handle it in the allotted time frame.

While this may sound reasonable enough to do in a work environment, where one can address many people at once, in order for this to really work for everyone we communicate with is to have dozens of these little negotiations and agreements about how we handle all of our communications. Frankly, that is somewhat unreasonable. Must we help others with adjusting expectations on a near case by case basis? I mean, seriously, how does that scale?

Perhaps, instead, we should simply and collectively adjust our expectations of others. Perhaps we should all accept the responsibility that we are so easily and readily inclined to shirk upon others. And, maybe, just maybe, we should realize how valuable time itself is. How little of it we all have. Conversely, take the time to communicate to those important to you what they should reasonably expect. Maybe put it in your voicemail greeting or email signature. Replacing expectation and responsibility with compassion and understanding on all sides will reduce the stress of not knowing.

I don’t claim to have the answers to these questions. I simply have observations and the same struggles keeping up with the great expectations increasingly placed upon us all.

Backup is a pain in the ass.

Let’s get real about this for a minute. Backup is not a solution to a problem — at least not one that is actively happening. I know people who have gone through several computers without ever having a problem. Why would they think about backup. Backup is insurance. It’s a solution for the “maybe” and not the “now”. The computers of today are, in general, as reliable as toasters. They just work.

Devices like the iPhone and the iPad won’t change that. In fact, the backup is “built in” — it just happens when you sync it. Increasingly one never has to “think” about backup.

All of this is true until, that one time when you go weeks without syncing or that first hard drive fails taking with it the bulk of your digital world and the maybe has become the now.

I employ what is often called the 3-2-1 backup strategy:

3 Backups (at least) 2 Onsite for failsafe immediate recovery. 1 Offsite in case of catastrophe (fire, flood, etc)

I think most experts would agree that this is the bare minimum of what one should have. That said, any one of the three is better than nothing at all.

Here is how I execute this strategy:

CrashPlan Pro — I am a big fan of CrashPlan. It just plain works. Quietly, in the background, performing incremental and recursive backups (backs up only changes after the first full backup and does file versioning and deletion protection to boot) and uses so few system resources I find I have to launch it every few weeks just to make sure it’s still working (It always is). I actually have the Pro version running on a Mac Mini, with a Drobo attached for storage, backing up not only my machines but also 20 of my client’s machines (I am providing offsite backup for them). Works around the clock, day in and day out. It even backs up to my server from anywhere, anytime I am connected to the Internet. If I go out of town to a conference, as soon as I connect to the hotel wifi it will back up any changes that occurred while on the plane. It’s pretty badass. CrashPlan does have a free version that works just as well backing up to an external drive or other machines. Furthermore, they also have a paid plan for offsite backup to their servers. Great product and a responsive company. Could not recommend it more.

SuperDuper — I also do a regular complete clone of my hard drive using SuperDuper. The advantage to to is that, should my hard drive fail, I have a complete bootable duplicate. Therefore, I can simply boot off of that clone and keep going just as if nothing happened. There is also Carbon Copy Cloner that does the same thing but I prefer SuperDuper for reasons I can’t explain (mainly the UI I think) since they do pretty much the same thing. I have Super Duper set so it just automatically updates the clone drive every time I plug it in.

Dropbox – Of course, all of my personal crucial files are in Dropbox. I keep all of my documents, several application databases, even the draft of the very post you are reading now is stored in Dropbox. If you are not familiar with this wonderful product and service, you owe it to yourself to check it out. Because Dropbox syncs between multiple machines and “the cloud” I basically have, in effect, an offsite backup. Eventually I will have a “real” offsite backup using CrashPlan Pro to backup to a server outside of my house as well as the one within but I am not quite there yet and, with the two full backups I already have, this is good enough for me now.

Now, if you are paying attention and are very keen, you may notice something about my setup – It is as ass pain free as possible. The tools I employ all work with little intervention or extra work from me. CrashPlan just works silently in the background. So does Dropbox. Even SuperDuper is set up to just work when I plug the right external drive in. I really feel that this is the special sauce that will get most people to back up regularly. Make it something you don’t have to “think” about. It was certainly true for me.

All of this is just to let you know that I get it. I know there are some of you who are paranoid and backup your backups. I know there are many more of you who will read this post, nod your heads in agreement, and still not actively backup because the work of doing something about it does not equal the maybeness of the problem. If that is you, I really do hope you will see the light and adopt something similar to my setup because hearing the post loss stories is painful and so very avoidable.

There is just a wealth of information out there and, with the state of the economy, the information is growing. That said, probably the best way to get a sense of what it takes, especially in your area of the country, is to talk to lots of other consultants near you. Check out the official Apple Consultants Network page and find ones that are near you. Get in touch with them and let them know you are thinking about getting into it. Most everyone I know will be very helpful with what it is like in your area and how to get started. Is there a glut of Mac consultants, so getting clients is hard? Is there a particular niche that is in dire need where you are that you can fill? Things like this are useful to know and they will be the only ones who can tell you.

Secondly certification and training, it is crucial. It is not enough to think you know what you are doing, to have any credibility whatsoever you must prove it. Apple does have an official certification program that covers both Mac OS X client and server but also many of the Pro Apps. Take the test, get the paper, join the Apple Consultants Network – be legit. The Apple Blog recently had a good write up on this:

Complete Guide to Apple Certification and Training

As for me, I decided early on to focus on a market that was very underserved – individuals, very small businesses, and very small non-profits (generally 5 machines or less). These are folks that had no one to turn to and the larger tech consulting firms in town were charging up to $150.00 an hour and focused on medium sized businesses and creative agencies. Far more than most small folks and individuals can afford. Since my goal is to never be more than a “company of one” and my overhead and expenses are low, I could charge $75.00 per hour, half the standard rate, and serve this market at a price the people I wanted to serve could afford.

I should also state that I have held full time jobs for most of the time I have been doing this (over 10 years now). This is the sort of thing that may take years before you are able to have a client base large enough to be able to sustain you and yours. I recently read this post over at Lifehacker which is as good as any at explaining how to balance this fact of life so that it is sustainable:

How to Start Freelancing (Without Quitting Your Job)

Also, my friend Randy Murray recently offered up some good advice should you be starting from a point of not having a job (or still looking for one):

Make Your Own Way – Life Without Full-Time Employment

Finally (and this is the most important part), it takes a certain balance of personality traits to be able to do this day in and day out. I like to say it takes an even balance of patience and tenacity. You have to be the sort of person who will exhaust every possibility in search of a fix to a client problem and, then, have the know-how and finesse to tell them what to do next if you are not able to solve it. They are looking to you, hero, for the answer or, short of that, where to find it – because they haven’t a clue. You also have to be able to explain the same thing, over and over, multiple ways, until you find the one that clicks for each client. Then, once you figure out their ideal learning style, you have to remember and apply that to save you from having to do that dance over and over again, much to your mutual frustration.

Oh, and I know I said “finally” above, but we are still on the same subject of personality types so, I get a pass… What you want to be is a Mac Consultant, and you will be, but it won’t be your primary job. Your actual job description is this:

Frustration Removal Agent and Simplifier of Difficult Things

(P.S. Don’t bother using that on a business card by the way, I already beat you to it.)

Seriously, before you even begin to troubleshoot a problem, your first task will usually be to talk your client down from a ledge of frustration and angst so high – from whatever crisis has brought you in – that they will not even hear the words coming out of our mouth until you do. Then, you will calmly explain to them that there is no problem that does not have some solution, even if that solution is throwing the damn thing out the window. You have now not only reassured them but also empathized with their frustration. Now, you can get to work doing that thing that the paper you earned said you were good at.

In closing, I really hope this gives you a nudge in the right direction. I can confirm, from years of experience, that there is nothing more challenging or rewarding than doing something you love and getting paid for it. And, (Of course there is a pitch. I do so at every opportunity. So should you.), if you want to pick my brain even further on this stuff via phone, book a Remote Support call with me via the Appointment Widget at Machine Methods (that little red tab on the right). I love to help others get started and $25.00 a pop is a small price to pay for one on one business coaching.

I have divided my feeds into the following folders:

• a-list – These are everything I consider a “must see”. This is also my shortest list of feeds. To make it to the list you have to have a long history of providing top value content. Not just occasionally, but with almost every post. Daring Fireball is here, Kottke is too. I look at everything that shows up in this list no matter the count. It’s worth it.

• b-list – These are feeds that deliver value but not near the regularity of the ones in the a-list. This is an especially good place for the true weblogs where interesting links with short commentary rule the day over long form posts, and not everything is a must read.

• friends – These are people I know personally and feel compelled to read them not only to keep up with their lives and what interests them but also so that when they bring up these things in conversation I have background (“Hey, did you see my post on…?”). That said, my friends also very often are first source for interesting content. I hang out with the right people I guess.

• other – These are everything that do not fit into the above. Things that are nice to know but not need to know and that I can easily ignore without missing anything. In general, if it is important, I know that someone in the above three lists will cover or link to it. This is also a place for the sites that generate the most posts (Gizmodo, Lifehacker, etc.). The noisier the feed the more likely it is to go here. This is, by far, my largest list of feeds and always contains the bulk of the items in any given day.

• probation – Pretty much everything new I add goes here first. Only after a couple of weeks, do I then decide where it belongs in the lists above or, more likely, delete it entirely. A blog has to earn it’s way out of here fairly quickly in order to be a keeper.

Now, how that works in practice is this. If I have a lot of feeds to go through, more than I have the time scan or read, I know I can read the a-list and friends and safely declare bankruptcy and “mark all as read” on the rest. I do this more often than not and have never regretted it.

A couple of weeks ago I had just tucked myself into bed, had turned off the light, and was beginning to let my mind wander down the long path to sleep. The road to sleep for me is usually a long one. It is just about that time of the day that my manic brain starts to swirl with thoughts. It usually takes me at least a half hour after I close my eyes for my brain to shut down enough to actually turn off. Sometimes it takes much longer than this. What goes through it is usually thoughts of items to do the next day and new ideas which, if I have not captured them, I must get up and do so, thus starting the process again. It was in this swirl of commitments, responsibility and desire that the following two words came to me:

Minimal Mac

Now, I don’t know what most of you do when intriguing words and phrases pass in that fleeting space that lies between the ears. My first thought is always, “I wonder if that domain is available”. You would be surprised at the domain names I own because of this habit. I pick up domains like most people retrieve squandered heads-up pennies on the street and largely for the same reasons. So of course I had to get out of bed, wander over to my Macbook, and check to see if serendipity might allow me to own this one. As luck would have it, it was available. I registered it.

Of course, this was a big mistake. Why? Well, I just guaranteed that I would not get to sleep for several hours as my head swam with ideas of what I could possibly use such a thing for. I mean, my head was exploding with possibilities. Yet, in the midst of the chaos, one thing came floating by that made me pause. One memory that I have had bubble to the surface of my brain since I was a much younger man. One idea, that I recount in this post from my new project, quoted here in it’s entirety:

Many years ago, I saw a picture in a magazine. I can’t even remember which magazine but it was in a feature article about creative office setups. One of the examples was essentially a large square low table, probably a coffee table, with large floor cushion for seating and a single Powerbook on the desk and nothing else. That image burned a hole in my brain like no other for some reason. I remember it just as clear as if I was looking at it now. I think it was just the idea of being able to have something so simple as your “office” was inspiring to me. No chair, no desk in the traditional sense, no filling cabinets – just a laptop and a cushion and a surface. There was something so raw, simple, yet complete about it. I’ve been dreaming of achieving the same ever since.

It was really then that Minimal Mac was truly born and I was able to get some sleep for the night.

The next morning, after waking up, dealing with helping get Beatrix off to “charm school”, having coffee, etc. I continued to run through my head possibilities of what the site should really be. I knew the goal was to challenge myself, as much as my readers, to get to an equally ideal and complete state as that image in my head. But there is so much more about the back end stuff that needs to be decided before lauching a blog…

What blogging platform? Wordpress? MT? No, Tumblr. Tumblr is easy to post stuff to. OK, gotta find a theme. Has to be a minimalist one (obviously). Let’s look at whats out there. OK, hate that. Hate that too. Oh, this one is OK. Need to customize it a bit though. Hate that font size. How’s the CSS? Not to poorly formatted. I can figure this out. OK, let’s do this… Wait! I haven’t even thought of the content. What about the content? Screw the content for now. Let’s build this thing. OK, it’s built. Font size still not right globally but I’ll do that later. Need to think about content. Let’s see, I got all of these links and quotes and photos and links and stuff about minimalism and simplicity saved up in my Evernote. I can front load this thing with a bunch of stuff and just throw it out there. See how people respond.

… and here we are today. To say the response has been tremendous is an under statement. Without going into details on the numbers let’s suffice to say that it has far exceeded any other project I have ever launched and naturally my wildest dreams. The feedback I continue to receive, the submissions from my readers, the people emailing to let me know it has helped them come to terms with what is “enough” for them – humbling does not even touch it. Every time I think it has reached a new highlight I discover there is another just around the bend.

Not bad for an idea that was conceived and executed in 24 hours.

​

You see, I have always hated writing with pencils. I hated the way they felt on the page (scratchy), I hated that the line would become uneven quickly as your sharp point quickly ground to dull. I hated constantly having to turn it slightly every couple of words in an attempt to keep the point sharp.

Uni-ball has solved this problem with the Kuru Toga Mechanical Pencil line and it has done so in a very simple way. It has a spring-loaded clutch system that slowly rotates the lead every time it hits the page. This in turn keeps the lead constantly sharp at the point. It is one of those eureka moments that makes one say “Why didn’t I think of that?”.

I suspect the answer to that question is that, most of us, work with a problem instead of looking for a full fledged solution. In my example, I either did not use a pencil or, when forced to, came up with a solution that, in truth, was a way to work with the problem. The difference is a subtle one, but it is often times what separates folks like you and I from the folks that come up with brilliant “million dollar” ideas.

There are many useful reasons for keeping a daily log. For instance, in a former job, I had a micro managing boss who often popped their head into my office to ask what I had gotten done that day. Because I kept a good time stamped log of what I did, I was always able to tell her exactly what I had done, when I did it, and even how many times I was interrupted by other things that prevented me from doing even more (including her popping her head in my office).

The options and possibilities for how to keep a log are nearly endless. For instance, a simple piece of paper or notebook would suffice. The key, for me at least, is to make your Daily Log as simple as possible to add an entry to.

My daily log is a text file I call @log.txt. The preceding @ sign allows it to sort to the top of my finder window alphabetically. As plain text it is highly “portable” (i.e. I can open it up on any device). The trick is in the workflow and couple of tools I use to add a log entry. Without further adieu, here is how I tie it all together:

To add an entry, I invoke Quicksilver:

​

The advantage of using Quicksilver is that it is available to me from any application I happen to be in at the time. I don’t have to “switch modes” to add an entry. I simply type “@log” and it finds my log file. I then hit the tab key and select the “Prepend Text” command. I personally like having the latest entry first in the file.

I then invoke a TextExpander command, triggered by typing “dlog” that formats the entry the way I wish:

​

I then type the entry, hit return and it is added to the file. The result is an entry that looks like this:

I store this file in my Dropbox folder so it syncs to all of my machines and “the cloud”. Thus, it is available to me anywhere I can access the internet.

This setup has been working very well for me for years now. I think a big key is to come up with something that is easy and as ubiquitous as possible.

For further reference and ideas, here are some other resources about keeping a daily log:

• For This Guru, No Question Is Too Big – Jim Collins tracks his activities to ensure he is spending time on the things he feels are important.

• Politican as self-tracker – Bob Graham’s notebooks – How a US Senator proved the CIA wrong with his obsessive self tracking.

• Ping’s Thesis – From Diary to Graph – How one man not only tracks his daily activities but also can graph it with fascinating results.

• My Big-Arse Text File – a Poor Man’s Wiki+Blog+PIM - Much of my own inspiration came from this post by my friend and short term personal saviour Matthew Cornell.

• Living in text files - Why do a use a text file for my daily log? The answers are here.

Update

In a serious error of omission, I forgot to include probably the best two posts on this very subject written by my friend Chris Bowler:

• Track Yourself With a Custom Log File

and

• Custom Log File Revisited

Let’s add a feature. Let’s put some ruled lines on the paper. Make no mistake, this feature adds value. It allows me to be able to write neatly by using the lines as a guide. This makes the data more legible by providing a structure for me to follow. It also has a cost. It takes away some of the flexibility. Could I still write sideways in opposite direction of the lines? Sure. Am I likely to? No. Why? Well, it would go against the provided structure and thus make the data less legible. Ruled lines would intersect and, to a small extent, obscure my words and drawings.

OK, next feature – A box at the top left corner of the short end of the page. Perfect. That empty box has some value. Perhaps I could write a date in there. Perhaps I could use a colored marker to fill it in – color code the page. Perhaps I could put the name of the project that this piece of paper belongs to. Does the box take away from the available free space on the page? Sure it does. It is a trade off though. What I give up in space I gain in value right? Well, that depends on the perspective of the individual, but I think I like it.

Enough on that. Let’s add a feature to that box we added. Lets pre-print what we think people should use that box for. You know, to make it clearer for the end user. Let’s print a label in that box called “Title”. Perfect. Now I have added value by reducing the amount of thought a user of this paper has to put into figuring out why that box is there, right? I think you can now see where I am going with this…

I think it is far too easy to look at the addition of features to anything – hardware, software, analog, digital, even a simple piece of blank paper – as a benefit without also recognizing the associated and often forgotten cost.

In the world of hardware and software, the companies, developers, and tools that get it right weigh the cost of adding features heavily and take every feature addition under great consideration. In fact, they reject most feature requests right out of the starting gate. They appreciate feature requests but more often than not read them and ignore them. They simply let the signal rise above the noise to determine what features to add. When they do add a feature, they do it in the most unobtrusive and seamless way possible. They are careful to make sure the value far outweighs the cost.

The costs do not stop there. In fact, if you add a feature you now have to support that feature if it breaks or does not work as the user expects it to. Also, adding a feature could actually loose you a sale. Those of us (I am not alone) who are feature wary may opt for something else just for the simplicity.

This does not mean that you cannot have a ton of features yet still maintain flexibility. One example is TextMate. TextMate is a very powerful text editing program for the Mac. It is chock full of features and has a robust plug in architecture that allows you to add even more. Yet all that power is hidden in the UI. When you launch TextMate all you see is a blank white page ready for input. The features are not in your way. If you just want to get some writing done in plain text you have the only feature you need right there. The power is not there unless you need it and then mostly as a menu item optionally accessible via a keyboard shortcut.

On the other hand, Notes.app on the iPhone is very basic in features. You can take notes, you can email a note, and that is about it. But that is what makes it great. You can use Notes.app any way you want. Type up a blog post draft. Enter in a book recommendation. Make a shopping list. Note the dimensions of that room you need to buy furniture for. In fact, it’s lack of features and structure are what provide it’s true power.

As you can see from these to disparate examples, It is not about not adding features. Features in an of themselves are not a problem. It is about adding the right features and only the right ones. I like ruled paper with a predefined area for a title and date just like the next guy. It is about understanding that for every added feature there is a cost and not forgetting to consider that.

This is the second of my series of posts attempting to provide some proper style guidelines for Twitter. It is my hope that, with enough uptake, these will help raise the level of conversation and quality on Twitter.

Following

There are many criteria and considerations one may choose to examine when deciding whether or not to follow someone on Twitter. In fact, many criteria are needed to consider such a weighty decision because every person you follow changes not only the number of tweets in your stream but also the overall personal value of Twitter itself.

Here are some important criteria:

• Tweets – Quickly scan through several pages of the persons tweet history. Are any of interest and/or value to you? If so, how many? Place value on quality over quantity.

• Profile – How one describes themselves in such a small amount of space is often a very accurate picture of their interests and what is important to them. Does it interest you?

• Website – Click on the link they provide to their personal website. Read what is offered there. Does that help to paint a better picture of them and their interests? Do they align with yours?

• Product – Do they produce a product that you use? Do you care to hear about new releases or other product news?

Here are some important considerations:

• Relationships – As a social network, Twitter is designed to cultivate and maintain relationships. Even those who use Twitter solely as a microblogging platform at the least is seeking to build a relationship with the audience. Be respectful of this and follow no more people than you are capable of cultivating a relationship with, no matter how small or one sided.

• Your “noise” threshold – How many people can you follow and keep up without losing important and useful information in between the less useful tweets? Everyone is different here. Some people can follow thousands and be OK with that. I would suggest that 250-300 is the maximum for most people.

• Your time threshold – Anyone you add to your Twitter stream will increase the amount of time you will need to read and process those tweets. Time has value. Consider adding people costly.

Being followed

If you would like to be the sort of Twittizen that people would like to follow, here are some style elements you should follow:

• Give people a good reason to follow. – Use Twitter to provide a mixture of useful information, humorous asides (if your have good humor) and occasionally answer the single question Twitter asks (“What are you doing?”). The information and humor is why people may follow but the ambient intimacy the question asked creates helps people get to know and, thus form a relationship, with you.

• Who are you? – Make sure your bio and the web link you post therein are accurate representations of you and what you hope to offer those who follow. Doing so allows them to be able to make an informed choice.

• Be helpful. – If someone posts a question in an area that you have some knowledge, share it. If there is a product that you love and use, evangelize it. Reach out to those who have a need as it raises the overall karmic nature of Twitter.

• Be respectful. – As stated above, people who choose to follow you are investing their time and attention which come at a high cost. Honor that.

This brings me to todays thought: If I were a visitor from another planet, and had no idea what a weblog or “blog” is, or even online publishing in general, would I be able to tell by looking at one? For most, I am afraid, the answer is “no”. Here is what most online publishing seems, to me, to be about just by looks alone:

• Advertising.
• Selling eBooks.
• Affiliate linking.
• Page views.
• Your Twitter feed.

Do you notice what is missing from that list? Where is the content? How do I separate it from the rest of the noise that is going on? How to I get straight to the reason I came to the site – what the writer has to say? To borrow one of the most famous pop culture advertising lines of all time, where’s the beef?

Let me tell you how I am going to do it (since most out there will not likely do it for me):

Instapaper – This is where I stack up longer posts that I may not have the time to read now but want to read later. It is especially useful for, and originally designed for, formatting this reading list of long blog posts and articles for the iPhone. Of it’s many wonderful features, the one I love, love, love, is that it can take almost any page and strip it down to just the content. Just text on white background. No ads. No comments. No Twitter feed.

Readability – Is new and experimental but, man, it has captured my heart like few other new things do. It basically allows you to create a configurable bookmarklet that, when clicked, strips away the clutter (see bulleted list above) and gives you just the content. It works so well that, the first time I used it, I nearly cried at the sheer beauty of the new page that appeared before me. It was as if someone came and redesigned the web just for me.

The bottom line is this. Load your page up with everything in the bulleted list above. I don’t care. People just like me are building the tools to get the web the way we want, with nothing but the content. Besides, if that does not work we can always execute the “nuclear option” – not reading what you have to say.