Simple

The design philosophy behind this site is… Simple. Simple is the word that best describes it. I want to return to the idea that a proper web site should feature information – unobscured. It should have clean, non-serif text that is easy to read and fast to load. The elements within each page should only exist to enrich the content. Once a navigation metaphor is established, it should remain constant throughout the site and never deviated from. Efficiency and consistency so simplistic it is elegant.

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