Fusion

Those of you who are visiting the site will notice a slight design change and, more importantly, a new addition to the right of the content area. Thats right, it’s an advertisement. Not just any regular advertisement mind you, but I’ll get to that in a moment.

Here’s the thing. I never have wanted ads on my site. I even mentioned such in my post on Value. Based on that premise, placing ads on patrickrhone.com is a huge about face for me and might even cause some to scratch their heads in wonder.

Anyone who knows me knows I hate most advertising on the web. Everything I said in my Value post still stands. I never considered advertising on this site because, to me, it detracted from the value of the content and did not enhance it. It seemed just some blogger’s low rent way of making a few extra bucks off of their site. I continue to hold this view, nothing has changed there.

What has changed is that I now make one exception – Fusion Ads. A big part of how they are different is right on the front page of their site:

“Fusion rethinks traditional advertising by offering well-designed, premium advertisements to an engaged audience. The distinguishing factor between Fusion and typical ad networks is that only a single Fusion ad is shown per page, and each ad is displayed prominently ‘above the fold’ on all sites in the network. There are currently fifteen advertisement spots available, and with the exception of “roadblocks”, all ads rotate equally between each of the thirty-two sites and services.”

While this is contrary to the traditional wisdom of advertising — cramming as many ads as possible on a page — we believe that the value of Fusion’s ads are that they’re exclusive. With a single, unobtrusive ad shown on each page, sponsors don’t have to compete for attention among other advertisers, and readers don’t feel insulted by flashy banner ads”

I love Fusion Ads. I love the design. I click on them. I buy products from them. I unblock them from my ad blocking software. I keep them on in Tweetie and actually have scrolled back through my tweets to try catch ads I have missed. I don’t do this only because I like and respect the folks at Fusion and want to support their hard work (which I do). I do this because I often can’t wait to see what the next ad is and will reload a page I am on with a Fusion ad to see if I get one I have not seen before. It’s crazy. It’s just not like me. I feel like such a gushing fanboy even admitting to it. It is one hundred percent true. I feel Fusion ads actually add value to my content.

Then there is this, taken from the copy on their front page:

Membership to Fusion is by invitation only. By controlling the quality and relevance of the sites on our network, we preserve the integrity of the advertiser’s target market. Sites on Fusion are the best in their class — chosen based on their exceptional quality of content and established readership.

In other words, to be invited to join the Fusion Ad network is an honor. Especially considering some of the other sites that are members, I see it as a stamp of approval from a well respected peer. A sign that, somehow, I have managed to write enough quality content or sphere of influence that I would be among those respected enough to host Fusion Ads.

I could not be more happy about being so previously wrong.

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