Build & Grow

For the month of December, I’m participating in Reverb 10. The project is an invitation for online writers, photographers, and creatives to reflect on the year that has passed and to manifest what is next. Each day for the month of December, a prompt is sent to participants and we are invited to respond to the prompt in whatever way feels appropriate.

As I am a writer, I imagine that many of these prompts will spur me to reflect with the written word. Here is today’s prompt:

December 1 One Word.

Encapsulate the year 2010 in one word. Explain why you’re choosing that word. Now, imagine it’s one year from today, what would you like the word to be that captures 2011 for you?
(Author: Gwen Bell)

2010 – Build

I’ve spent a lot of time building this past year.

A few weeks ago, my wife Bethany said to me, “When people ask me what you do for a living, I now tell them you’re a Writer since that is where your regular income increasingly comes from.” This was kind of a proud, humbling, and a bit scary revelation to me. She is right about the money. The final count is not yet in but I may have made more this year from my writing and things related to it then I did from my consulting business. I spent a lot of time building myself as a writer this year. Despite the fact I have been writing all of my life, and others may have always thought of me as such, it was this year that I focused on really setting and reaching a bar high enough where I could feel comfortable calling myself one.

This isn’t to say that I did not spend a lot of time building my consulting business as well. I did. Like, a whole lot. It’s just that not all of the work I did here is as successful as I would have hoped. That said, it was not due to my lack of effort or missed opportunities. I have many ideas about “why” but most of these are out of my control and, if true, will only get worse. No matter the cause, I feel the effort and execution were there, the results were not. That said, regardless of results, or the future, many of my efforts here have taught me lessons that I can apply elsewhere and share with others.

Speaking of sharing with others, I also worked hard to build myself as a consultant to others. Taking these lessons I have learned over the last ten-plus years of doing this and using them to help those who wish to start freelance consulting businesses of their own or are just beginning to do so. In this, I feel successful.

I built Minimal Mac into a vision far larger than I initially had for it. I worked hard to expand its message beyond simplifying and streamlining ones computing to larger ideas around consumerism, need, global impact, and sustainability. An idea I broadly term as “enough”. I also have watched the readership build beyond any measure I could have ever dreamed of. Some of this was luck but I often do not tell the true story of the amount of time I put into building the audience and making sure the content was consistent and compelling enough to have them stay.

I also feel as though I’ve spent a lot of time building new and existing relationships both online and off. I have made more true and lasting friendships this year, and have worked hard to build them, then I feel I have ever done before. There are too many individuals to name here now. Perhaps a future prompt may cause me to enumerate all I can. That said, it is my hope that those in that group who may read this know how much work I have put in to build those connections and why, because I value them so very much.

I also feel as though I continued to build a life with Bethany that is filled with love, compassion, comfort, laughter, and fulfillment. Not a week goes by when one of us looks around us, at our home, our neighborhood, our daughter, all of the beauty that surounds us and says out loud, “We have a good life.” We both work very hard to build this life and the results are proof of this effort.

2011 – Grow

I want to focus on taking everything I have built in 2010 and growing it in the next year.

I want to grow as a writer, editor, and curator. I hope to not only improve and expand my content online but I also will collaborate on at least one book and self-publish another. I also would like to do some contract writing and editing for others and find ways to further turn my craft into sustaining industry.

I would also like to find the right combination to grow my consulting business into a regular and sustaining revenue stream. I have some ideas in the area but given this past year’s execution/results balance, I do have to admit to a certain level of being gun shy. That said, the current model is obviously no longer working the way I feel it should and, therefore, I may be at a point where I have nothing to loose.

I have already drawn the line with my goals for growth for Minimal Mac elsewhere but I will do so here for the sake of completeness. I will double the readership of Minimal Mac by this time next year.

I want to grow as many of my my existing relationships as possible. Even as an introvert, I find the one-on-one time I spend with any of these individuals to be exponentially and spiritually rewarding. I want to deepen and strengthen these. I want to find ways and opportunities to break bread and meet face-to-face as often as possible, even with those far away.

Most importantly, I want to grow my relationship with Bethany. I want to make sure I’m supporting her in every way I can and am being an equal partner and contributor to this life we grow daily together.

Say It Simply

“Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun.”

Some in my audience may be old enough to remember the above. It is the “slogan” for McDonald’s Big Mac hamburger. Perhaps one of the most successful marketing campaigns in history. If you ask almost anyone who was of learning age or older in the mid-1970’s, they can likely rattle off this list of ingredients today without pause and on command. I have not had a Big Mac in over 20 years but I will be able to remember exactly what one is, the very components it is built with, for the rest of my life. Textbook advertising. Yet, it is just a list of ingredients. Nothing more.

I love words. One of the main reasons I write is because of my affection for words and the ability to play with their framework and structure. I find it not only fun, but self-challenging. Nothing thrills me more than clever prose. Seeing something written with such deft skill and imagery that it causes one to gasp in the seeming death defying awe of it all. Yet, while other writers may look at such a thing and half-grin with knowing approval, what the reader often remembers, and what often has the most lasting impact, are the things that are said simply.

Eating dog food, scratching itches, walking talks and all that jazz.

I have ordered a Macbook Air 11inch with a 64GB SSD to replace my 3.5 year old Black Macbook (Blackbook) that had been upgraded with a 320/7200 HDD. 

Once it arrives, I will use it fresh out of the box. I will not “migrate” any of my data until it is needed. Even then, the question before doing so that will always be asked is “Where does this belong?”. I will only install software methodically, deliberately and only when absolutely needed.  I really do think that, with proper data management, 64GB will be enough for me. In fact, I think I will find that the constraint of not having a lot of space will be freeing. Perhaps it will force me to make some honest admissions about what “need” really is.

My photos are a good example of this. I take most photos these days with my iPhone. I sync my iPhone to my iMac because that is where the bulk of my music and movies live. That said, my main photo collection lives on my Macbook. Why? Well, I’m not quite sure. For how long have I had my photos taken with my mobile and photos taken with my main camera in two separate locations? Years. Why? I don’t know. Well, this weekend, I changed that and now all photos live together on the iMac.

Then, if all of my Photos live on my iMac, do I really need to have iPhoto on my Macbook? What about iDVD on a machine that does not have a Superdrive? Do I need to have iLife at all? These are the sorts of questions I will be pondering.

I have done a lot of talking about doing such a thing on this site since the beginning. Now, I’m about to put that into practice and, I’m sure, will share about the experience here with you. Stay tuned…