Disruptive

You should know by now that I normally do not get into much “news” around here. Especially when it’s not specifically Mac news. There are a ton of great Mac news sites out there and I leave that job up to them. That said, Chairman Gruber linked to a highly fascinating Wall Street Journal Liveblog of today’s Hewlett Packard conference call today. Specifically, he called out this particular statement:

“The tablet effect is real, and sales of the TouchPad are not meeting our expectations,” Apotheker says, explaining the movement of consumers from PCs to tablets as one of the problems with the PC division. So H-P is exploring options for its unit that “may include separation through spinoff or other transactions.”

So, as it turns out, HP is getting out of the PC business because of “the tablet effect”. Whereby “tablet” he means “iPad” because, as we all know, there really is no tablet market, there is only an iPad market. So, the only tablet that could have created such an effect is the iPad.

Wait, did you catch that?

The iPad is causing such disruption in the PC business that HP, a company fundamental to the creation of the personal computer itself, is getting out of the PC business.

Wow. Just wow.

And, if you think other PC makers are not also feeling the pain of the tablet eff… oh heck, let’s just call it what it is, the iPad replacing the very idea of the affordable personal computer in the mind of the average consumer, then you are fooling yourself. I mean, Michael Dell may be laughing it up in public but I can promise you he is crapping his pants in the office and crying in the boardroom. I mean, at this point they are not even in the race that HP is giving up.

So, here is where I would like anyone who disagrees with me to feel free to mark this post and then throw it in my face if it turns out I am wrong. Got it bookmarked? Good. Consider this an open letter…

Dear Anyone Else Who Thinks They Have A Chance In The iPad Market,

You don’t. The iPad is the fire that sucked all the oxygen out of the room. Apple zigged and you guys are still trying to figure out what a zag is. It’s sad really, to see companies that were once at the top of the NASDAQ stumble around digging for pocket change in your high-end sofa cushions.

It is time to stop looking and, like HP, face a simple truth – you can’t win playing the iPad game. Because it is not the tablet game. It is the iPad game. And you can’t make those. You can’t even manage to make something as good as those, at least not at that price. Apple has the channel locked up price wise. Tim Cook saw to that. You will never be able to build at the same cost they do and produce anything even close. And let’s just skip the whole integrated end-to-end platform discussion because you guys are just not built that way.

Oh, Google, sit down and shut the eff up because I’m talking to you too. You are the company that names your beta builds after candy, ice cream, and sugared cereals. Apple names their betas after things that will eat your things along with the tasty human wrapper that eats that crap. Do you honestly think anyone can take you seriously?

Where was I?

OK, are we agreed? You are going to stop trying to make iPads right? Good. So, come a little closer, I’m going to give you a secret. You might want to sit down for this one. I’ll try to explain it simply…

Change. The. Game.

Apple did not beat you with the iPad. They beat you with the iPad market. A market they created out of the ashes of burning netbooks, low cost laptops, and PCs that no one really liked or wanted in the first place. There simply was no other option at the time available for them to buy otherwise. Apple created that option.

Just like the iPad created a whole option, and thus, new market (the one you keep calling the “tablet market”), the only way to compete is not to get into that market but to create a whole new one. One that will suck the life out of the iPad market. Something so disruptive, so mind blowing, so magical that, like the iPad, people will form lines around the block for months to get it.

Create. A. New. Option.

Make the iPad as irrelevant as the iPad seems to be doing to the consumer PC.

Huh? What? You want ME to tell you what that is? What do I look like? Fake Steve Jobs?

That’s YOUR job. That’s what you should have been doing… Oh, i don’t know… 10 years ago. Around the same time Steve was dreaming up the iPad.

Microsoft, you still have some great talent left around. Your R+D department is still one of the most respected in the industry. Do something with that. Grab a few Kinects and see what else you can do with that stuff.

Google, you just bought a bunch of patents. Why not dig around in them. Maybe there is something groundbreaking there. Also, use big people beta names for this stuff. Folks might take it more seriously.

To the rest of you, well, do something different. But, for jeepers sakes, do not keep fooling yourself that there is a tablet business or even much of a consumer PC business you have any chance of making real money in. If HP can’t, if Dell can’t, you are toast there.

To recap:

  • Stop trying to make iPads. Make markets.

Sincerely,

Patrick

Enough – The Book: A Sneak Peek

As I have mentioned and intimated many times in ious places, I’m currently hard at work on my next book. The working, and likely final, title is Enough. Anyone who has followed this site long enough should have a basic idea of the what the book will be about from the title alone. That said, for those that are new here, it will be about my ideas surrounding simplicity, minimalism, clutter, consumption, and living a life of balance.

Like my first book, Keeping It Straight, Enough will be a series of essays mainly focusing on concepts, deeper thinking, and discussion surrounding ideas such as…

What is enough?

How does one find it?

What strategies might help in getting there?

Why is it important in the first place?

In a way, it is as much manifesto as it is instruction. There may be some tips and suggestions but they will be bolstered by a heavy dose of reason and purpose.

I have no idea when the book will be “done” let alone published and released. I’m working hard to get there though. Some weeks are better than others. This week has been disastrous but last week was promising. Just know that some of the lack of deeper and more frequent writing here (and for the foreseeable future) is due to my energy and thoughts being directed there.

That said, I wanted to give you a sneak peek at the current draft of the first essay/introduction (I’ve not decided which it is yet). It is not finished but should give you an idea about the sort of direction the rest of the essays in the book will go.

So, here it is…

Enough

My daughter takes classes at a European Style Circus Arts school. It’s a pretty amazing place. They teach and train children, starting at age two, how to perform all manner of classic circus acts. German Wheel, Trap, Triple Trap, Side-by-side, Silks, Spanish Web, etc. Think of Cirque du Soleil but with kids and you have the idea.

Recently, in class, she was learning how to walk the wire. As I watched her, It began to occur to me that this was the perfect metaphor for what I believe the idea of Enough is, and how to discover it.

We all have a center of balance that is unique and different from everyone else. My center of balance is different than yours. My daughter’s, from mine. As she walks the wire, hands out, wobbling to and fro, this is what she is in search of. As she gets older, this process might become easier, faster, with less wobble, but it will never end. No matter how good, she will always need some device to assist her – arms stretched, a long poll, a racket or fan. Even the Flying Wallendas, perhaps the greatest wire act to ever perform and a family team stretching back 10 generations, still wobble and use devices to maintain their balance.

Why is this? Well, because the conditions are constantly changing. Changing in ways that we never really even think of. Here are just a few:

  • The wire is usually made of metal. Air temperatures change. Metal expands and contracts slightly in such changes. Thus, the tension of the wire changes ever so slightly as well.

  • Wind, as one can imagine, is a factor. Even a slight breeze can make a difference.

  • Is there a crowd? Well, applause and other loud noises cause vibrations in the wire.

As you can see, there are many unseen and rarely considered things that can affect one who is walking the wire. Those are just a few of them. These changes require frequent adjustment.And this is outside of the fact that, even if nothing on the wire changed, even the most seasoned wire walkers would still need to make constant slight adjustments to maintain balance, both physical and mental.

So it is with the idea of Enough. What is enough for you will be different than what is enough for me. Also, what is enough for each of us will change with changing conditions. If I’m really hungry, an apple will likely not be enough for me. If I have just eaten a full meal with dessert, an apple will be too much. The goal is to find the sweet spot, the center of balance, that allows one to have enough or what one needs when one needs it. But even this will change and requires constant adjustment and re-evaluation as the conditions change. Just like balancing on the wire.

The goal then, is not to find what is, or will be, enough forever. That is impossible. The goal is to discover the tools and strategies you need to find what is enough for you right now and provide the flexibility to adjust as the conditions change.

You See Me

Beard

Most people that know me have never seen my face. Not most of my friends. Not even my wife. As I write this, I’m not even sure I remember what it looks like.

I have worn a beard since my mid twenties, I think. It’s been so long I’m not sure. I like the way I look with one. Not so much without. It is a part of me. As such, I feel it is as much a part of my face as my nose, or my eyes. Yet, because I wear my beard by choice and it can be easily shorn, it is not quite the same.

My beard also serves many functions. For most of the Minnesota year, it shields against the chill. It helps to hide imperfections. The scar I have on the underside of my chin from the falls I took as a child. Some of the splotches of Seborrhoeic dermatitis I quietly suffer. And, in this way, it is a mask that I use to disguise a face I feel ugly and scared and weathered.

Perhaps it is time to give those I love at least a glimpse of what hides beneath. So that I can say, “You have seen my face. All of it’s character and faults. Thus, you know me.”

Beard