My Approach to Simple Logo Design

I actually find myself designing a fair share of logos for ious web and branding projects for myself and clients. I freely admit that I’m not a graphic designer in any traditional sense. I certainly wouldn’t call myself one. I don’t know own or even know how to use Photoshop or Illustrator. When I set out to make a logo for my own use or a client’s, I set the expectations as low as I can. I let folks know up front they will not be getting anything fancy — I don’t do fancy — but they will get something strong, utilitarian, and unique. If they want something more than that, they should hire a real designer.

Yet, when called upon, I design using the simplest tools I know and have at my disposal — ious fonts, Apple’s Pages ’09 (which I find far better for this purpose than the latest version), and Acorn. Despite the fact that I don’t consider myself a professional designer and am using what the professionals might consider amateur tools, I’m always proud of and impressed with what I’m able to achieve. Here are a few examples:

sarpa-medium

foolslogo

gr-logo-header

cramped-header-small

In many ways, I think for the purposes at hand it is an advantage that I’m not a professional. I’m forced into the constraints of both my ability and using what I have on hand. In many ways, this forces me to be more creative. To do more with less. And, that is something I believe in.

Of course, if you like the work you see above and think my skills and sensibility are a good fit for your needs, please get in touch.

home/ journal/ books/ dash/plus/ archives/ rss