Patrick Rhone – Page 165

Elements of Style for Twitter: The Art of The Follow

This is the second of my series of posts attempting to provide some proper style guidelines for Twitter. It is my hope that, with enough uptake, these will help raise the level of conversation and quality on Twitter.

Following

There are many criteria and considerations one may choose to examine when deciding whether or not to follow someone on Twitter. In fact, many criteria are needed to consider such a weighty decision because every person you follow changes not only the number of tweets in your stream but also the overall personal value of Twitter itself.

Here are some important criteria:

Tweets – Quickly scan through several pages of the persons tweet history. Are any of interest and/or value to you? If so, how many? Place value on quality over quantity.
Profile – How one describes themselves in such a small amount of space is often a very accurate picture of their interests and what is important to them. Does it interest you?
Website – Click on the link they provide to their personal website. Read what is offered there. Does that help to paint a better picture of them and their interests? Do they align with yours?
Product – Do they produce a product that you use? Do you care to hear about new releases or other product news?

Here are some important considerations:

Relationships – As a social network, Twitter is designed to cultivate and maintain relationships. Even those who use Twitter solely as a microblogging platform at the least is seeking to build a relationship with the audience. Be respectful of this and follow no more people than you are capable of cultivating a relationship with, no matter how small or one sided.
Your “noise” threshold – How many people can you follow and keep up without losing important and useful information in between the less useful tweets? Everyone is different here. Some people can follow thousands and be OK with that. I would suggest that 250–300 is the maximum for most people.
Your time threshold – Anyone you add to your Twitter stream will increase the amount of time you will need to read and process those tweets. Time has value. Consider adding people costly.

Being followed

If you would like to be the sort of Twittizen that people would like to follow, here are some style elements you should follow:

Give people a good reason to follow. – Use Twitter to provide a mixture of useful information, humorous asides (if your have good humor) and occasionally answer the single question Twitter asks (“What are you doing?”). The information and humor is why people may follow but the ambient intimacy the question asked creates helps people get to know and, thus form a relationship, with you.
Who are you? – Make sure your bio and the web link you post therein are accurate representations of you and what you hope to offer those who follow. Doing so allows them to be able to make an informed choice.
Be helpful. – If someone posts a question in an area that you have some knowledge, share it. If there is a product that you love and use, evangelize it. Reach out to those who have a need as it raises the overall karmic nature of Twitter.
Be respectful. – As stated above, people who choose to follow you are investing their time and attention which come at a high cost. Honor that.

Elements of Style for Twitter: ReTweets and Follow Friday

This is the first in what may end up being a series of posts. This is my attempt to provide some proper style guidelines for Twitter. It is my hope that, with enough uptake, these will help to raise the level of conversation and quality on Twitter. If you do not know what Twitter is (and hopefully you enjoy that rock you are living under) please see: http://twitter.com/

The Useful ReTweet

A ReTweet (RT) is the re posting of a tweet that someone you follow has posted so that your followers might be exposed to the information if they, themselves, do not follow the original author of the tweet.

Here is an example of how it is often done…

Original Tweet:

Here is a great link on personal productivity. Get your butt in gear: http://examplehere.com

ReTweet:

RT @patrickrhone: Here is a great link on personal productivity. Get your butt in gear: http://examplehere.com

The problem with this is that there is no context provided by the retweeter as to why he or she may find this important enough to retweet. It is for this reason that I generally suggest avoiding them. Instead, choose to do what I like to call a “via” instead.

Here is the Original Tweet again:

Here is a great link on personal productivity. Get your butt in gear: http://examplehere.com

Via:

This is a fantastic post about productivity. Really helped me out: http://examplehere.com (via @patrickrhone)

The advantage to this is that now those who follow you to hear your voice and opinions actually receive them. Not those that belong to someone who they may or may not choose to follow.

The Proper “Follow Friday”

Follow Friday is a kind of Twitter tradition. Basically, every Friday you post a Tweet to recommend people you think are worth following and include the #followfriday hashtag.

Here is an example of the usual and, in my opinion, unstylish norm for this:

Follow @person1, @person2, @person3, @person4, @person5, #followfriday

I hate it when people do it like this example (just spew a list of usernames). I think what would be far more stylish and useful to do something like this:

Follow @person1 for great quotes, funny asides and interesting links #followfriday

By doing so, you are telling your followers not only who you think they should follow but also why. Therefore they can make an informed choice on the matter without needing to do further research.

Mea culpa

The next time someone points out something you have done wrong – a loved one, a boss, a coworker – Own it. Don’t deny it, don’t try to defend it, don’t make excuses. If there is any truth whatsoever to the accusation, take the blame.

Owning up to our shortcomings actually puts us in the more powerful position. By facing them, we assume the power to correct them. By denying them, we deny ourselves this ability, thus leaving ourselves powerless.

Also, admitting fault and expressing an honest apology and desire for improvement, more often than not, immediately renders the temper and ill will of the accuser moot. If someone is angered by something that you have done, and they approach you with that anger, that anger is much harder to hold when met with “You are right. I am sorry. Let’s all learn from this.”

I often think about how many corporations could improve their customer service experience by simply training their employees to make “We’re sorry” be the first thing that leaves their mouth when met with a customer complaint. Combining that with giving those workers the power to correct any issue is what separates the companies with unmatched service from the rest.

The bottom line: Mea culpa. Assume the empowerment (and responsibility) that comes from being the one who is actually in control of the situation and the only one who can do something to correct it. Be the hero, not the zero.

This post was inspired by a comment made by my lovely and brilliant wife, who is often burdened with way too many excuse makers in her life.