Interview With Diego Petrucci of Il Mac Minimalista (Part 1)

This is the first of several part of an interview by Diego of the wonderful Italian website, Il Mac Minimalista. Conducted originally in English, it will be translated into a far more beautiful language for the readers on his site (here’s the Italian version). I wanted to make sure to share it with you as well. It is, by far, one of the best email exchanges I have had in a very long time. I plan to share the reasons why in a future post at my personal site because there are lessons to be learned from it, the main one being is the idea that just because we can communicate at light speed does not mean we always should. The best part… It’s not over yet. Look for Part 2 sometime in the future.

When did the idea of creating Minimal Mac come up and why? I mean, is there a real need of reducing, using less, in this era of abundance?

It actually came with very little forethought and practically full formed. I describe what happened in great detail here: The 24 Hour Idea

I think it was driven by a desire to join the ideals of buddhism and minimalism that I have long subscribed to and my ideal approach towards technology – specifically Apple products, since that is what I use. I think this idea immediately resonated with others who, in this time of seemingly limitless technology, massive storage, and ubiquitous connectivity, were feeling as overwhelmed by it all as I was.

I wanted to create a place where I could curate both my original ideas on the subject, and include others images, software, hardware, and examples, all exploring the theme of “enough” and what that means today in the area of technology.

Many “geeks” (including myself) have serious problems handling the enormous number of incoming notifications, where by notifications I mean stuff like facebook notifications, incoming emails & calls, updated feeds, and so on. What’s your advice to them?

I think the first piece of advice is for people to realize that they make the choice on how many “inboxes” to have to a large extent. I think if you make your intentions on how to deal with these well known, up front, people then know what to expect.

I’m old enough to remember a time before email, before voicemail, before answering machines. When someone called you on a telephone, and you were not available, the responsibility was on the caller to try again, not you, the receiver. There was no way to know if you missed a call.

Technology has changed this behavior and the expectation. The responsibility is now placed on the receiver and not the sender. Therefore, it is up to us to make known how we plan to meet that expectation.

For example, in my last job, I let all of my coworkers know that I only looked at and responded to email twice a day for 1 hour. Once in the morning at 9am and then again at 4pm. Also, I set the email to manual checking so that, what I retrieved at those times was all I was going to see for an hour. If someone sent me an email at 4:15pm, I would not see it until 9am the next morning. It took a short time but, eventually, my coworkers learned that if it was something that required my immediate attention, the last thing they should do is send me an email. They called for urgent matters and questions instead and I had less email to deal with.

If you let people know what the expectations are and offer alternatives, everyone will be happier. I let people know how much I hate Facebook, rarely use it and only keep it for friends that use it to send invites to important events. Therefore, it is not an “inbox” one should contact me through for anything other than that.

This said, I do think it is rather sad that we live in a world where we have to “train” others about how we wish to interact. There was a more simple time.

For example, do you have tons of feeds that only a part of them is daily read or you just keep the numbers low? Do you think solutions like Fever (the feedreader) are worth? I mean, the idea that it gives is that we aren’t able to handle the “incomings” and we have to be helped by a software. Is that the sad truth?

I have a writeup on how I manage as many feeds as I do here: My RSS System

That said, I think it is important here to realize that we are better editors of our own capabilities than any software could ever be. We simply need to assume that responsibility. I consider keeping my eye on a wealth of incoming information part of my role and responsibility as a Curator. The very idea of the term is someone who looks at a lot and knows which things are important and representative of the theme and, perhaps more importantly, which to say “no” to. I am able to have a ton of RSS subscriptions because I know which ones are truly valuable and which ones I can safely ignore.

I think we owe it to ourselves to do this with most everything in our lives. Find your limits. Find your loves. Respect each deeply.

The “What if” Myth

There are these little myths we often let ourselves base important decisions and major purchases around. I like to call them the “What if” myths. Because of my business I seem to hear them all the time. That said, the tech savvy are not immune either. I myself have fallen prey more times than I care to admit. In almost every case, these phrases lead us to spend more money than necessary, pack more in our bag than we have to, and purchase far more machine than we will use . It also keeps us from truthfully examining our day to day needs.

Here are a couple of common examples:

“What if I need to run Photoshop?”

This is the common excuse I hear from designers as to why they need, in addition to a desktop machine with a large screen and powerful graphics card, a portable machine that can perform with suitable aplomb.

My challenge to this myth is two fold: a) How often do you really need this kind of power in a mobile situation? Can these rare times not wait until you return to your desk? b) Do you really need a desktop machine as well as a portable? Why not sell the desktop and have one machine that is both powerful and portable.

“What if someone sends me a Word document?”

This is usually the myth I hear from people who are convinced they need Microsoft Office. These folks are certain that they run into such situations “all the time” but, when pressed or investigated, I usually find out it is about twice a year and the documents themselves are things like kids birthday party invitations where the information within is far more important than the formatting.

My challenge to this myth is that TextEdit can open any Word document to the extent that you need it to. Most times, it will do so flawlessly. It can even save out in MS Word formats so if you need to make some simple edits and send it back to someone who has fallen prey to this same myth, you can. Even those funky new .docx files all the MS kids are crazy about these days. If push comes to shove, you could get the iWork suite so that you can open Excel files (in Numbers) and Powerpoint files (in Keynote). The bottom line, you don’t need Microsoft Office.

Don’t you mind about the future? Don’t you try to think ahead? Save tomorrow for tomorrow; Think about today instead.

– “What’s The Buzz” from Jesus Christ Superstar ‘

The thing with all of this is, why plan for and base such choices on the boundary cases? Why buy something for what you hardly ever do as opposed to what you do all the time? If you encountered such a scenario, is the fallout so costly that you can justify spending more or having more than you need up front and every day? If so, then I can understand such a choice. If not, then why not purchase what you need (or even better, find a way to make do with what you have) when you need it?

It’s not a bargain if you don’t need it.

The title is taken from a line my Father said to me once in discussing my Grandmother, who thought anything worth having was worth having five of. I have remembered it ever since. I remember it every time I see a tremendous deal that seems just too good to pass up. A sweater on super cheap clearance (us Minnesotans can never have too many, right?). A printer that is practically free after rebate (I can always give it to someone else as a gift, right?). 

Lately, I remember it anytime I see a super cheap bundle of Mac apps, that grows to even more at download milestones, all for an unbelievably good price. I think to myself, “Wow, that is a really good deal for that one application I want, let alone the ten others. Plus, they are giving five bucks of that price to charity. I can get a deal and be a humanitarian all at the same time. What a bargain!”

It’s not a bargain if you don’t need it.

Let’s just say there is one of these bundles – lets just call it MacTheft  – and the price for eleven apps is $19.95. And, let’s just say they promise to give $5.00 of your purchase to starving children in cataclysmicly devastated regions of the world. Therefore, the price of the software – all eleven apps – is theoretically $14.95. But, let’s just say there is only two apps out of the eleven that you really think you need. Here is a crazy idea to try… 

Buy the apps outright, full-price, directly from the developer.

Crazy, right? 

I know, I know. You are not getting a bargain, right? Wrong. Did you need the apps? Then you are getting a bargain. Even better, you are directly supporting the developer and their future development. Not only that but you are also not cluttering up your hard drive with software you will never use. You are not wasting your time and attention on bargains that really aren’t.

OK, fine. You want a “bargain”. How about this… Contact the developers of the two apps you want and say something like…

“Hey, I see you have your apps available on MacTheft and, while that is great and all, I really don’t need all eleven of them. I really only need two, your’s and this other guy’s. Therefore, I am contacting each of you to see if I could give you $7.50 cents directly.  I figure that is about 10 times more than you will get from my individual sale if I buy it through MacTheft. Also, I was planing on giving five dollars to the starving children too.”

What’s the worse they can say? No? 

My point is that you owe it to yourself to avoid these bargains and giveaways unless it is stuff you really need and plan on using. If not, you are still wasting your money, your time, and your attention no matter how much you pay.  Even if the price is “free”.