Category Archives: technology

Elements of Style for Twitter: The Art of The Follow

This is the second of my series of posts attempting to provide some proper style guidelines for Twitter. It is my hope that, with enough uptake, these will help raise the level of conversation and quality on Twitter.

Following

There are many criteria and considerations one may choose to examine when deciding whether or not to follow someone on Twitter. In fact, many criteria are needed to consider such a weighty decision because every person you follow changes not only the number of tweets in your stream but also the overall personal value of Twitter itself.

Here are some important criteria:

  • Tweets – Quickly scan through several pages of the persons tweet history. Are any of interest and/or value to you? If so, how many? Place value on quality over quantity.

  • Profile – How one describes themselves in such a small amount of space is often a very accurate picture of their interests and what is important to them. Does it interest you?

  • Website – Click on the link they provide to their personal website. Read what is offered there. Does that help to paint a better picture of them and their interests? Do they align with yours?

  • Product – Do they produce a product that you use? Do you care to hear about new releases or other product news?

Here are some important considerations:

  • Relationships – As a social network, Twitter is designed to cultivate and maintain relationships. Even those who use Twitter solely as a microblogging platform at the least is seeking to build a relationship with the audience. Be respectful of this and follow no more people than you are capable of cultivating a relationship with, no matter how small or one sided.

  • Your “noise” threshold – How many people can you follow and keep up without losing important and useful information in between the less useful tweets? Everyone is different here. Some people can follow thousands and be OK with that. I would suggest that 250–300 is the maximum for most people.

  • Your time threshold – Anyone you add to your Twitter stream will increase the amount of time you will need to read and process those tweets. Time has value. Consider adding people costly.

Being followed

If you would like to be the sort of Twittizen that people would like to follow, here are some style elements you should follow:

  • Give people a good reason to follow. – Use Twitter to provide a mixture of useful information, humorous asides (if your have good humor) and occasionally answer the single question Twitter asks (“What are you doing?”). The information and humor is why people may follow but the ambient intimacy the question asked creates helps people get to know and, thus form a relationship, with you.

  • Who are you? – Make sure your bio and the web link you post therein are accurate representations of you and what you hope to offer those who follow. Doing so allows them to be able to make an informed choice.

  • Be helpful. – If someone posts a question in an area that you have some knowledge, share it. If there is a product that you love and use, evangelize it. Reach out to those who have a need as it raises the overall karmic nature of Twitter.

  • Be respectful. – As stated above, people who choose to follow you are investing their time and attention which come at a high cost. Honor that.

Where’s the beef?

I know I toot my own horn all the time on this but look at my website. It is pretty much nothing but content. Why is that? Well I figure it is the reason my readers even care to be here in the first place. Therefore, why give the reader anything else? I believe online publishing should, at it’s heart, be about the content. You are visiting to hear what the writer has to say about a given topic. You are seeking to be informed and enlightened, or sometimes even enraged by a particular point of view.

This brings me to todays thought: If I were a visitor from another planet, and had no idea what a weblog or “blog” is, or even online publishing in general, would I be able to tell by looking at one? For most, I am afraid, the answer is “no”. Here is what most online publishing seems, to me, to be about just by looks alone:

* Advertising.
* Selling eBooks.
* Affiliate linking.
* Page views.
* Your Twitter feed.

Do you notice what is missing from that list? Where is the content? How do I separate it from the rest of the noise that is going on? How to I get straight to the reason I came to the site – what the writer has to say? To borrow one of the most famous pop culture advertising lines of all time, where’s the beef?

Let me tell you how I am going to do it (since most out there will not likely do it for me):

Instapaper |fdata|referrer|afsee
– This is where I stack up longer posts that I may not have the time to read now but want to read later. It is especially useful for, and originally designed for, formatting this reading list of long blog posts and articles for the iPhone. Of it’s many wonderful features, the one I love, love, love, is that it can take almost any page and strip it down to just the content. Just text on white background. No ads. No comments. No Twitter feed.

Readability – Is new and experimental but, man, it has captured my heart like few other new things do. It basically allows you to create a configurable bookmarklet that, when clicked, strips away the clutter (see bulleted list above) and gives you just the content. It works so well that, the first time I used it, I nearly cried at the sheer beauty of the new page that appeared before me. It was as if someone came and redesigned the web just for me.

The bottom line is this. Load your page up with everything in the bulleted list above. I don’t care. People just like me are building the tools to get the web the way we want, with nothing but the content. Besides, if that does not work we can always execute the “nuclear option” – not reading what you have to say.

You. Visualized.

Let me state, up front, that I am not really sure where I am going with this post. This is just a general observation I have noticed lately. Something that peaks my interest. I am sure that this is, in large part, driven by my recent attempts to actively exercise my visual thinking.

As we continue to share information about ourselves on the web, the things we can do with that data and the cool ways we can visualize it, becomes really compelling. Here are just a few examples I have come across:

**FitBit**

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FitBit is a product and service that is not yet released but I am really looking forward to it. The product is a wearable Tracker with a motion sensor that senses your motion in three dimensions, converts this into information about your daily activities, wirelessly transmits it to a base station attached to your computer and then uploads it to a web app which tracks and visualizes this data. It can measure the intensity and duration of your physical activities, calories burned, steps taken, distance traveled, how long it took you to fall asleep, the number of times you woke up throughout the night and how long you were actually asleep vs just lying in bed. This is not to be confused with a simple step counter or a more advanced tracker for runners. This is designed for regular people with regular activity levels to be more conscious of your health.

**Daytum**

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If you are seeking a bit more of a manual and ad-hoc way to quantify your life data, give Daytum a try. Inspired by the Feltron Annual Report, Daytum is a way to take all of the mundane data sets of your life – How many pizzas your have eaten, length in miles of hot dogs consumed, plants watered vs. plants killed – you can create virtually any type of data set you can think of and easily track and quantify it.

**Dopplr**

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Dopplr is a social network for travelers. Not only does it allow you to keep details about your own past and upcoming trips, it also allows you to share this information with friends and followers. This year, they introduced the Personal Annual Report which visualizes your travel data. You can see what your personal velocity was compared to a giant tortoise, compare the miles you traveled to the distance to the moon, even see what your carbon footprint is in “Hummers”.

**You. Visualized.**

What does this all mean? I’m not really sure. I just think it is cool. I do think that the information age continues to give us ways to quantify, share and visualize vast amounts of personal data about ourselves. The possibilities of this are as compelling as the privacy concerns are frightening.

With that said, I think that simple knowledge often gives you all the tools you need to make modest changes. How will knowing that you are not that active cause you to be conscious of being more so? Will a tool that allows you to quantify how much Diet Coke you consume cause you to drink less? How will knowing that the trip you want to take will increase your carbon footprint by two Hummers affect your travel plans? Perhaps it wont but at least you will have the data at your disposal to help with the decision.