My Approach to Simple Logo Design

I actually find myself designing a fair share of logos for ious web and branding projects for myself and clients. I freely admit that I’m not a graphic designer in any traditional sense. I certainly wouldn’t call myself one. I don’t know own or even know how to use Photoshop or Illustrator. When I set out to make a logo for my own use or a client’s, I set the expectations as low as I can. I let folks know up front they will not be getting anything fancy — I don’t do fancy — but they will get something strong, utilitarian, and unique. If they want something more than that, they should hire a real designer.

Yet, when called upon, I design using the simplest tools I know and have at my disposal — ious fonts, Apple’s Pages ’09 (which I find far better for this purpose than the latest version), and Acorn. Despite the fact that I don’t consider myself a professional designer and am using what the professionals might consider amateur tools, I’m always proud of and impressed with what I’m able to achieve. Here are a few examples:

sarpa-medium

foolslogo

gr-logo-header

cramped-header-small

In many ways, I think for the purposes at hand it is an advantage that I’m not a professional. I’m forced into the constraints of both my ability and using what I have on hand. In many ways, this forces me to be more creative. To do more with less. And, that is something I believe in.

Of course, if you like the work you see above and think my skills and sensibility are a good fit for your needs, please get in touch.

Give your camera to your kid…

They don’t care about the perfect shot, nor do they wait for it. They have no clue what the “rules” are. Everything is interesting to them and worthy of being shot — especially what’s happening right now. They bring true meaning to the spirit of “point and shoot”.

Kids are not only used to telling stories, they are used to listening and watching for them too. Kids shoot what’s there. It may be blurry. You may end up with half of a face or a torso. It might be crooked or upside down. But it will likely be as authentic and real as anything you might shoot. Kids live the moment and shoot the moment.

Kids have the wonder and curiosity that adults have spent many years replacing with logic and skepticism. To a kid, what looks like some moss on a rock is, in fact, a fairy chair. That skyscraper is a rocket ship. A few trees in a park are a mighty forest where woodland creatures come alive. A kid will shoot the truth they see.

At the least, giving the camera to your kid will teach them that making art and telling stories is something everyone of all ages can do. It will teach them to respect the value of the equipment and how to handle it properly. It will let them know you trust them and that you care about what matters to them.

So, the next time you have the chance, give your kid a shot.

Acceptance vs. Appreciation in a Relationship

When you are in a relationship with someone, especially a close one, there are going to be things that they do that drive you nuts. Whether it is a spouse, sibling, parent, friend, etc. There are just going to be those things that are different from how you would do them or diametrically opposed to who you are.

This is OK. It’s natural. People are different.

We can’t really ignore these things. It’s not like we can just shut off our feelings. It’s very, very, hard to turn off the way we feel.

If we just simply accept these things, that might be OK — for a while. Every time your partner does that thing you can just shrug it off. Pretend it does not bother you. Let it go — until the next time. And then the next. And all of this shrugging takes a fair amount of energy. Eventually, you will tire. It will wear you down. Then the resentment will creep in. Then, those tiny little annoyances will either become much larger annoyances or add up cumulatively be the thing that breaks your relationship in two.

I’m here to offer another path. One that I have taken.

Find a way to appreciate these things. Find the something in them that leads to why you love this person. The motivation behind the thing that drives you nutty might be the thing that makes that person a really good friend or great at their job. Find that, see it for what it is, and above all learn to appreciate it. Instead of a path to resentment, this then will become the path to deeper respect, understanding, and love.